In the first installment of a two-part episode on legalization in Ohio, Brandon Lynaugh of Strategic Public Partners gives an inside look at the campaigns he has worked on to legalize medical and recreational cannabis in Ohio, and he gets into the nitty gritty about what it takes to effect such sweeping policy changes.
He talks to host Jordan Wellington about how the sausage is made on legalization, what it’s like to run a campaign when the polls are on your side, and why sometimes it’s better to run a boring campaign. They also discuss how support for cannabis legalization doesn’t always fall along red or blue lines, how to win over “soft” supporters, and why it's so important to address voters’ concerns about public safety.