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Episode 94:

Lauren Niehaus of Trulieve on Cannabis Ballot Initiatives and Putting Legalization on the Ballot in Florida

Jordan Wellington hosts Trulieve Executive Director of Government Relations Lauren Niehaus for a discussion on the long and arduous campaign to get legalization on the ballot in Florida and the strategies and compromises involved in crafting cannabis legalization initiatives.

Lauren Niehaus of Trulieve on Cannabis Ballot Initiatives and Putting Legalization on the Ballot in Florida
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About This Episode:

Florida voters have the opportunity to legalize adult-use cannabis this November, but the path to Election Day has been anything but easy. 

In the latest Weed Wonks, Jordan Wellington hosts Lauren Niehaus, Executive Director of Government Relations at Trulieve, for a fascinating discussion on the difficult process of getting Amendment 3 on the ballot, and the time, resources, and effort that have been spent to give Floridians a chance to vote on legalization.

They discuss what goes into drafting ballot initiatives and the compromises that must be made to maximize stakeholder support and engagement and create proposals with the highest probability of success.

Jordan and Lauren also discuss how complicated it is to run a cannabis company in several different states at the same time and the constant need to adapt strategies to multiple markets.

Hosted By:

Jordan Wellington

Strategies 64

Jordan Wellington is a partner at leading cannabis policy and public affairs firm Strategies 64. Jordan has played a key role in drafting cannabis legislation and regulations in Colorado and other states and regularly advises government officials, businesses, and organizations from around the U.S. and across the globe on responsible cannabis regulation.

Lauren Niehaus of Trulieve on Cannabis Ballot Initiatives and Putting Legalization on the Ballot in Florida

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